How Formstack Maximized its Partnership with Salesforce (200% YOY Growth)

In this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association, leads a value-packed discussion between Gabe Caldwell, Director of Partnerships at Formstack and Joe Ondrejcka, ISV Partner Account Manager at Salesforce. The conversation centers on the journey that Formstack took to take their Salesforce integration from level one to level 10, ultimately resulting in more than 200% year-on-year growth. Included are the following topics: How did Gabe get executives to buy in to what needed to be done? How to stand apart so that Salesforce will notice you. Tactical marketing opportunities within Salesforce. What Formstack did to meet Salesforce requirements. What you can expect from Salesforce and tips to partner with them. Formstack’s most effective content strategy. The value of taking a big partner’s advice and getting the basics right. Are the results that Formstack experienced typical when partners get into the Salesforce groove, or did they just get lucky? The importance of communication, messaging, building relationships, and educating Salesforce teams. Advice for SaaS startups, even if you're not technical. How to open the door into Salesforce. Resources Mentioned: Webmerge Freshbooks Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com