How Reporting Structures Can Blur Strategy

On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, speaks about how reporting structures can blur strategy and how changing them up has the potential to benefit the whole ecosystem. Unanet’s ERP and CRM technologies drive bottom-line growth by connecting their client’s projects, people and financials with greater efficiency and improved decision-making. The company’s biggest question was, “How do we recruit partners without recruiting partners?" To address this question, they needed a technology partners evaluation strategy, which became getting customers to adopt more functionality via technology partners. Unanet’s new organizational chart is based on the tech partners’ value to the customer and Rachel has moved from Sales into Product, now reporting to the Chief Product Officer. The improved structure means she now sits with the decision-makers that impact the ecosystem. Moving from Sales to Product enabled her to be a much better advocate for partners. Rachel also discusses the company’s next goals. Resources Mentioned: Crossbeam - https://www.crossbeam.com/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. #cloud #saas #software Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.