How to Build a Successful ISV Partnership with a Hyperscaler Like AWS

In this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association, speaks to Rohit Gupta, Partner Strategic Initiatives Leader at Amazon Web Services (AWS)—otherwise known as a partner hyperscaler—to get answers to the most pressing questions of prospective partners. The discussion centers around: The ISVs that are more successful than others. The roles of partners—for example, solution consultants, tech consultants, ISVs, and distributors. ISV partner paths and how they help new partners to get started, and how to get started with AWS with what really matters. How to create your unique value proposition to get attention. The process and criteria of becoming an AWS partner. How to stand out on AWS. Getting a response from AWS. How many partners they manage, and the role of relationship building. The AWS marketplace model and how to structure deals. What the best partners do that make them the best partners. What marketing AWS does with partners. Resources mentioned: Amazon New Relic Alert Logic Martech Salestech Salesforce Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com