Making It Easy to Partner

In this episode of SaaS Connect by Cloud Software Association, Adam Johnson, Senior Vice President of Sales at ActiveCampaign, discusses their philosophy around partners, which are a big part of their revenue. ActiveCampaign help 70,000 small businesses connect with their customers. They boast 5,000 partners and 400+ employees, and 75% of their customers have an active integration with ActiveCampaign. Learn how ActiveCampaign help their partners get customers and go to market using the tool as a primary part of their own solutions: They make it easy to partner with them, for example,Fast online signup. No-restrictions white labelling. Well-documented APIs. They provide recipes (pre-built automations). They allow snapshots (they give partners the ability to take a snapshot of an account that's fully customized to a particular industry or use case, and then redeploy that as they acquire more customers, saving them setup time and lowering their margins). Using stacks (providing recommendations based on use cases). Through their philosophy and goals. By focusing on the needs of small businesses by making the tool easy to use, which larger companies also enjoy. Examples of their clients. Resources Mentioned: Zapier PieSync Thank you to our amazing podcast team at Content Allies! Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com