Our Journey With Salesforce AppExchange as an Accelerating Kickstarter

On this episode, Charles Yang, Senior Director of Product Management at ScreenMeet, and Tehsin Daya, Head Of Partnerships at Groove, share their journeys with Salesforce, the leading CRM platform, and how their partner program AppExchange accelerated their kickstart. AppExchange is an enterprise cloud marketplace with more than 7000 apps and certified consulting organizations that work with Salesforce. Charles and Tehsin speak about how they got started with Salesforce, how AppExchange accelerates the journey, and they both offer suggestions for those considering their own path with Salesforce. They discuss the main outcomes of the program, which are essentially networking, good connections and co-marketing. For those wanting to get started on AppExchange, Tehsin says, “First understand Salesforce and their strategy, then align within that strategy in a way that makes sense to you.” Charles Yang - https://www.linkedin.com/in/chuckyang/ ScreenMeet - https://www.linkedin.com/company/screenmeet/ Tehsin Daya - https://www.linkedin.com/in/tdaya/ Groove - https://www.linkedin.com/company/groove.co/ Resources mentioned: Qualified - https://www.qualified.com/ Test Drive widget on AppExchange - https://appexchange.salesforce.com/appxContentListingDetail?listingId=a0N3u00000PtX4aEAF Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #cloud #software