Scaling SaaS Partnerships in the Modern Era

In this episode of SaaS Connect by Cloud Software Association, Nikita Zhitkevich, Director of Channel Partnerships and Alliances at PartnerStack, and Tyrone Lingley, Head of Partnerships at Ally.io, enjoy a conversation about what partnerships look like today and how to scale them. Some of what you can look forward to hearing about: Challenges in partnerships and obtaining quick growth. Partnership program innovation and trends over the last few months. What a modern partnership team looks like. The value of building a “beast call marketing machine,” and how it makes it easier to acquire partners to get to market. Types of partnerships, alliances, and influences across the organization within every team, and tying their success to partnership success. The role of technology in partnership programs and how it differs from organization to organization. Strategic advice for someone building a partner program with a team of one or two, and how to set yourself up for success. The importance of getting buy-in from everyone in the company. Resources Mentioned: Apple Facebook Microsoft LinkedIn Ingram Micro Scott Brinker Jay McBain Amazon Crossbeam Eric Chan - Chargebee Viva Suite Accenture Deloitte Salesforce Oracle HubSpot Dynamics Shareworks Respona LinkedIn Sales Navigator Gong Slack NerdWallet Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com