Tech Partnerships Are the Rocket-Fuel for Growth

In this episode of SaaS Connect by Cloud Software Association, Paul Magnaghi, Global ISV Program Leader at Zoom, shares how partnerships rocketed Zoom’s growth and explains that ecosystem-led is the next stage in growth for many technology companies. Zoom is a digital platform that powers communication, such as online meetings, chat, phone, webinars, and online events. Pre-Covid, the software company had about 500 partner applications on its marketplace and, at the time of this podcast, it was up to a whopping 1,600 applications. This show is beneficial to those trying to build a marketplace to scale fast, just as Zoom experienced. Discover: How Zoom transitioned and is still transitioning from a killer user app to a tool that allows third parties to integrate Zoom into their DNA in a lot of different ways, such as messaging applications, HR applications, and so on. How the business structured its launch process based on customer feedback and data. How it defines success and measures the success of its program. The way their fast-growing team was structured and what core KPIs were implemented. The Zoom fund for startups and how it's helping small businesses from all over the world to grow together. It’s already received around 2,000 applications. Major challenges faced when launching the marketplace and the ISV partner program, as well as the pitfalls others can learn from. The future of Zoom’s technology program. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.