The Value of Tech Partnerships From Two Viewpoints

On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso. Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform. For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data. In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking. Francois shares the lessons learned about partnership programs at both Typeform and Sendoso. Resources mentioned: Francois Grenier - https://www.linkedin.com/in/francoisgrenier/ Laika - https://www.linkedin.com/company/heylaika/ HubSpot - https://www.hubspot.com/ Salesforce - https://www.salesforce.com/eu/ Zapier - https://zapier.com/ Crossbeam - https://www.crossbeam.com/ Reveal - https://www.reveal.co/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #cloud #software