270: How to Generate Perfect Fit Leads - with Collin Mitchell

EPISODE SUMMARYOne of the core missions of a software business founder is to capture the market that is composed of their ICPs (Ideal Customer Profile). Despite this, software salespeople are encouraged to close any prospects who might be willing to share their credit card details. The end result? A bloated sales funnel with low-quality leads and a couple of one-star reviews.In this episode of Scale Your SaaS, Leadium VP of Sales Collin Mitchell educates on the importance of rejecting unquali...