12. How To Make More Money By Being 'Unimportant' In Business

E12: In today’s episode, I make the counterintuitive case why being ‘unimportant’ as a small business is actually a good thing.Had I have known this advice earlier I would have grown my last business a lot more than I did.I would have targeted a totally different market right from the start, with a different offer and made a lot more money.Now I’m leveraging this knowledge going into the next small business - which I started this week by the way and talked about in this episode.Topics discussed:• The top qualities to pursue for your business' target market• The 2 paths to SMB unimportance and why you should consider them• Why you should aim to be as financially insignificant to your customer as possible• What I learnt about nailing an ideal customer profile building a content agency for top 1% content creatorsThis episode covers the most unexpected, yet surprisingly effective business advice you’re likely to hear this week...Become unimportant to your customers. Enjoy!Follow along on my SMB journey:Twitter @JakeMRichards.Sign up to the Salary to CEO Newsletter to catch exclusive behind the scenes content, small business tips and reminders when each episode releases:https://salarytoceo.beehiiv.com/subscribe

Om Podcasten

Salary to CEO is the show to take you from the 9 to 5 to small business owner. Jake sits down with experienced entrepreneurs and investors to uncover their secrets on how to launch, acquire, scale and sell SMBs to generate life changing wealth. Leave the sexy unicorn startups for Silicon Valley and pursue an achievable, profitable path to becoming your own CEO by either buying small businesses that already exist or starting your own. Jake shares his own journey learning from the show's expert guests and applying their lessons to go from salaried employee to SMB owner… in real time – effectively laying out each step for any up-and-coming entrepreneur who wants to do the same. Join Jake on this mission and unlock the opportunity of small business ownership.