B2B Thought Leader Guide: How to Become an Industry Authority with Frank Husmann
In this podcast episode, host John Golden and internet entrepreneur Frank Hussman discuss the concept of authority marketing for B2B companies. They emphasize the importance of showcasing expertise and solving problems rather than focusing solely on product features. They also discuss the rise of AI-generated content and the need for a focused marketing plan. The conversation further explores the effective use of channels like LinkedIn and YouTube for content marketing, the importance of authenticity, and the concept of "edutainment". Hussman shares his personal experiences and provides advice for B2B marketers and founders.