Sales Process Saved a Struggling Software Company with Andrews Swiler

In this podcast episode, John Golden interviews Andrew Swiler about his experience acquiring and transforming a software company. Andrew shares the challenges he faced, including a sales team resistant to change and lacking modern sales tactics. He discusses the importance of a strong sales process and the need for adaptability. Andrew also shares his approach to rebuilding the sales team, emphasizing the importance of honesty, integrity, and curiosity.