Unlocking the Power of Geofencing in Marketing with Barbara Wardell & Ernesto Cullari

Join John Golden as he chats with marketing professionals Barbara Wardell and Ernesto Cullari about how geofencing is transforming the advertising landscape. Discover how small businesses can use this innovative technology to send targeted ads to potential customers based on their location. With practical examples, including a laundromat's remarkable success story, and expert insights into maximizing ROI while maintaining data privacy, this episode is a must-listen for marketers seeking to combine creativity and precision in their campaigns.