775: Trust vs Trustworthiness, with Charlie Green

Charlie Green, one of the top experts in the world on trust, co-author of the classic book, ”The Trusted Advisor”, and I try to clear up the confusion surrounding trust in today’s sales world. Listen in as we talk about how trust building is different in the virtual age and why it’s harder than building trust in person. Plus, we get into how much trust you really need to close an opportunity. _ Register for our free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com