928: Exactly What to Say, with Phil M Jones

Phil M Jones is the author of the mega best-selling sales book, "Exactly What to Say: The Magic Words for Influence and Impact." In today's conversation we talk about “magic words”. I really like Phil's book. He provides incredibly simple (yet highly effective) takeaways about the phrases that any seller can incorporate into their day-to-day selling that open the doors to in-depth conversations with buyers, help you understand and effectively answer objections, and thoughtfully challenge a buyer's perspective. We're going to go over a number of examples from Phils' book, including my favorite "magic words" that you can use to help your buyers visualize success. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP