002: Connecting Customers to Brands in Metaverse Experiences with CEO of The Labz Farah Allen

All brands know they need to participate in the metaverse, but most don’t know how to do it. Those that do know often can’t afford to pay the high prices companies charge to bring brands into the metaverse. That was until the founding of The Labz. Farah Allen is CEO and founder of The Labz, a Salesforce partner and no-code website-building platform that creates interactive, socially engaging web experiences and brand-led metaverses. Farah believes that everyone should have access to new-gen technology. Through The Labz, Farah and her team provide DIY tech so brands can save time and money while scaling their business in the metaverse. Listen in to hear The Labz origin story, how it is making it possible for all brands to move forward with a web presence, and what is coming next for The Labz and the metaverse as a whole. Show Highlights: How The Labz was started and the problem that they solved for musicians The Labz is unlike other development teams because it is a custom-built metaverse How The Labz uses unique avatars in their metaverse Farah’s advice to brands that would like to improve their online conversions What the future for The Labz entails What Farah’s recommendation is for brands considering using the metaverse If there will be metaverse agencies like there are marketing agencies today Subscribe and Review We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! Supporting Resources: Follow Farah: Instagram Twitter LinkedIn Follow The Labz: Instagram thelabz.com *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.