010:Sustainability in eCommerce with Salesforce Industry Advisor Celeste Richardson

Sustainability is becoming a hot topic in consumerism and affects retailers and investors in all industries. Many changing expectations are causing retailers to respond with actions that will meet the new expectations. In this episode, Nat and Celeste Richardson discuss the positive impacts responding to sustainability goals will have on the bottom line, customer satisfaction, and loyalty. Celeste Richardson is the retail industry advisor and senior manager at Salesforce. She is passionate about sustainability and working with retail leaders to drive meaningful changes. Celeste has over 15 years of experience in retail merchandising, sourcing, and digital marketing and is consistently connecting with retail leaders in all industries to help transform customer and employee experiences. Enjoy this episode! Show Highlights: How customers are shifting their buying habits to be more sustainable. The impact investors have on sustainability efforts. How brands are responding to the call to action and practicing sustainability. The biggest challenges in creating a fast fashion resale market. How brands can create their own consumer-to-consumer resale markets. Subscribe and Review We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.