030: The Fourth and Fifth Wave of Headless Commerce with Composable Evangelist James Semple

Listen in as we journey through the exciting world of headless commerce with our Commerce Cloud Composable Evangelist, James Semple. In this discussion, we chart the evolution of headless commerce from its first wave of technical teams cobbling together solutions to its current, much deeper fourth wave of companies. We examine how the rise of composable commerce and technologies like GPT has fundamentally changed the landscape and what this could mean for the future of retail. We discuss the potential of headless commerce in creating more personalized retail experiences, the challenges and potential of composable strategies, and how retailers are rethinking their strategies post-COVID. We also look at the role of store associates in this new retail landscape, the implications of Gen Z's engagement with commerce, and the lessons to be learned from the reported 50% failure rate of composable projects.  It's an enlightening conversation packed with ideas, solutions, and visions for the future of e-commerce. Show Highlights: The four waves of headless commerce, from its beginnings with technical teams piecing together solutions to its present state with many companies adopting it.  The transformative impact of technologies like GPT on the commerce sector.  The future of retail and how headless commerce can lead to more personalized retail experiences. The challenges and potential of composable strategies in the retail sector.  The impact of the COVID-19 pandemic on retail strategies, the changing role of store associates, and Gen Z's engagement with commerce. The high failure rate of composable projects and the importance of careful and calculated decision-making in such projects. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.