051: Why Every Company Needs a Digital Twin and How AI is Changing Design with Unity’s Digital Content Exec Hunter Smith

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integration of real-time 3D technology into corporate strategy. What does it mean to be creative in a world where AI can manipulate the very fabric of our digital spaces? We examine the thrilling crossroads where generative AI meets 3D content creation, reshaping everything from artistic endeavors to game design. We also discuss how it's helping businesses handle complex data mapping challenges and the necessity of a measured, informed approach toward tech adoption. Whether you're a seasoned professional or a curious tech aficionado, this episode is your gateway to understanding the seismic shifts occurring in interactive digital experiences.  Join us as we dissect the opportunities, challenges, and future-facing strategies that are defining the landscape of business technology. Show Highlights: Unity's evolution from a gaming engine to a vital business tool for immersive digital experiences. The role and benefits of digital twins in industries. The use of Unity to integrate CAD data with 3D visualization. The impact of generative AI and natural language processing on 3D asset creation and creative disciplines. The shift in companies towards internal control of 3D assets for product development and marketing. The challenges of data management in integrating 3D solutions and the potential of AI in data mapping and standardization. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.