056: The State of AI Adoption with OSF SVP Becky Wright

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectiveness of print ads. She also unveils the cutting-edge work OSF Digital is doing in the Salesforce ecosystem. Listen in as we explore the thrilling yet challenging landscape of AI implementation in business. We unpack the importance of data quality and organization, critical factors for AI's success, and how many companies struggle with this foundational step. Through real-world examples, we discuss how AI is refining customer service and marketing strategies, fostering a balance between ethical data use and building customer trust. Becky's insights reveal the intricacies of integrating AI into business practices, highlighting incremental progress and the potential for technology to revolutionize the industry. Show Highlights: The importance of data quality and organization for successful AI implementation and internal change management challenges. The growing influence of AI on business sectors. Exploration of OSF Digital's development of Salesforce connectors, cartridges, and plugins to enhance online shopping experiences. Discussion on incremental progress towards AI adoption in businesses and the importance of continuous learning and improvement. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.