068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial. Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy. Show Highlights: Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit. Examination of Cyber Week's renewed importance and the growing preference for online shopping. Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs. Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts. Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/  Checkout Caila's full report here: https://www.salesforce.com/blog/holiday-shopping-predictions/  Learn more about how you can prepare your ecommerce site for holiday shopping here: https://www.salesforce.com/form/commerce/ecommerce-holiday-preparation/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.