Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. In this episode of the podcast, we talk about: Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/ Facebook: https://www.facebook.com/theweissness TikTok: https://www.tiktok.com/@hillarydisco Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289