Building Intergenerational Brand Loyalty with the CMO of Consumer Reports

For 89 years, Consumer Reports has guided Americans on what to buy—and held manufacturers accountable for producing unsafe or unreliable products. But how does a legacy nonprofit thrive in a digital-first, AI-disrupted era? In this episode, Khalid El Khatib (CMO of Consumer Reports) reveals how he’s blending product-led thinking and community-centric marketing to captivate multiple generations of consumers. From building an “Ask CR” chatbot to forging an intergenerational brand story, Khalid shares why trust might just be America’s most vital currency, and how Consumer Reports plans to keep earning it.