Cracking the $128Bn Pet Market with the CMO of Petsafe Brands

PetSafe is the biggest pet brand you’ve never heard of—until now. Molly Landman, the company’s first-ever CMO, explains how a 30-year-old business built on invisible-fence tech is re-engineering its brand, roadmap, and P&L to stay #1 on Amazon, Chewy, and in pet-specialty stores. From riding competitors’ ad spend to micro-targeting “posh pet parents,” Molly breaks down how to grow when your category turns negative and budgets tighten. If you market in crowded, copy-heavy spaces, this conversation is your new playbook.