How Midday Squares is Disrupting Big Chocolate using a Reality Show Model

Building a snack brand in a $140 billion chocolate industry sounds impossible - unless you’re Jake Karls, co-founder of Midday Squares. In this episode, Jake reveals how a condo-kitchen startup used a reality-show content strategy, broke Costco’s 10-year sales record, and turned shoppers into superfans. From leveraging LinkedIn for B2B wins to balancing creativity with data, Jake explains why unapologetic authenticity and community-first storytelling are the ultimate challenger advantages. If you’re curious about scaling media-first marketing - or just love a David-vs-Goliath story - press play.