How Oddbox is Building UK’s Fastest-Growing Grocery Subscription

Oddbox doesn’t just deliver produce—it rescues it from landfill. In this episode, Gastón Tourn, Chief Growth Officer of Oddbox, explains how their mission to save “imperfect” fruits and vegetables goes far beyond novelty. Gastón shares why true marketing innovation requires blending Hemingway-caliber storytelling with deep customer empathy. He also reveals the practical ways he stays close to Oddbox’s community—through personal outreach, user interviews, and even open invitations to watch how people cook at home. If you think “storytelling” is just jargon, Gastón’s approach will change your mind—and maybe even what’s in your fridge.