How Polestar is Taking on EV Giants in a $785Bn Market

Polestar isn’t just another electric‑car startup—it’s a design‑driven challenger taking on a $785Bn global EV market. In this episode, Åsa Borg, Chief Marketing & Commercial Officer of Polestar, explains how building an in‑house agency, embracing radical transparency, and balancing 60/40 brand‑vs‑performance spend helped the Scandinavian brand grow across 27 markets. From running a “Silence in a Loud World” Super Bowl spot to launching SUV models 3 and 4, Åsa details why focusing on sustainability is table stakes—yet never the only selling point. If you want to learn how to scale a purpose‑led brand without diluting its DNA, this is your playbook.