Tubi's Marketing Playbook to Disrupt the $109Bn Global Streaming Market

We’re joined by Nicole Parlapiano, CMO of Tubi, who walks us through her private-equity-to-marketing journey and the brand-first strategy behind Tubi’s 275K - title “rabbit-hole” library. She explains why micro-cultures beat monoculture, how social doubles as a live focus group, and how constraint-led creativity—think the Super Bowl “rogue remote” ad—lets a challenger streamer outshine the giants.