Episode 25: Survey Says

When it comes to why specific groups of people make decisions, Dr. Jessica Lautz has her finger on the pulse of what’s happening in the real estate industry. As Vice President of Demographics and Behavioral Insights at the National Association of REALTORS®, she studies demographic trends within the industry—which means she’s focused on how behaviors among buyers change in any given situation, including a global pandemic. In this episode, Emily and Jessica cover newsworthy topics, ranging from how COVID-19 is shifting buyers’ housing preferences (spoiler: pet adoption is a factor) to why the legalization of marijuana is changing the market. Learn what factors are impacting the housing industry today and how you can help clients get what they want. Go here to learn more about Jessica’s findings, and follow her on Twitter at @jessicalautz and Instagram at @jessica.lautz. Follow @nar_research on Twitter for the latest trends and data in your industry, and check out NAR’s Right Tools, Right Now initiative Jessica touts in the episode. Wanna hear more? You can check all of our ScratchThat episodes on Anchor, SoundCloud, iTunes, Stitcher, Spotify, and Google Play.  Subscribe today!