Ep 179: The Right Product for Massive Growth with Ryan McKenzie of Tru Earth

At the end of the day, the product makes the business.In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPaid ads can result in secondary benefits like organic reach, which is difficult to measure.Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.Don’t make rash decisions based on little sets of data that might not even be correct.Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.Sales Video Creator: https://funnysalesvideos.comApp: https://creatormarketplace.tiktok.comTODAY’S GUESTRyan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.Connect and learn more about Ryan and Tru Earth here:Website: https://www.tru.earthLinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=caFacebook: https://www.facebook.com/Ryan.Craig.McKenzieIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!