Ep 237: Using Giveaways That Grow Your Customer Base With Derek Videll, Social Bamboo

When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.KEY TAKEAWAYS FROM THIS EPISODECreate ad campaigns that don’t require many touchpoints for purchases to happen.Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.Before the giveaway ends, send them an email to warm them up.On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.Recommended Tool: Rewards Fuelhttps://rewardsfuel.info/entry-methods/TODAY’S GUESTDerek Videll is the Founder and Host of The Social Bamboo Podcast.The Social Bamboo Podcast is a  Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.Connect and learn more about Derek and his podcast here: Instagram: https://www.instagram.com/derekvidell/?hl=enWebsite: https://www.igmsecrets.com/home-page1625860864401Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!