Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica

If you can sell a $6,000 door to consumers online, you can sell anything.In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.KEY TAKEAWAYS FROM THIS EPISODEAverage Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.The ads get the attention, but your product should do all the work to convert customers.The success of a website is directly connected to the value of its content to a visitor. Get your pricing right. Focus on the right pricing strategy.Work closely with manufacturing to make sure you can match the demand when products are made-to-order. TODAY’S GUEST(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.Connect and learn more about Tanner and Rustica here: LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/Website: https://rustica.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!