Ep 240: The Importance Of Planning Your Finances To Make The Right Decisions For Your Business With Kristy Gaton, Start Brands

Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.KEY TAKEAWAYS FROM THIS EPISODEKnowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot. Owning a business is the evolution of the art of knowing how and when to pivot.Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.You can’t make the right decisions without knowing your number.When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.If you are not a numbers person, bring someone into your life who will walk you through that.Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenzahttps://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094TODAY’S GUESTKristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives. STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed. Connect and learn more about Kristy and her company here: Website:http://www.startbrands.comhttps://startwithkristy.comLinkedIn: https://www.linkedin.com/in/kristydickerson/Instagram: https://www.instagram.com/startwithkristy/?hl=enWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!