Ep 414: Elon Musk & Twitter As An E-Commerce Channel With Jordan West

With Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter?In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform.Listen and learn in this episode!Key takeaways from this episode:Advertising on Twitter to test out:Twitter Promoted Ads. Ideal for measuring KPIs that are beyond CPA and Return on Ad Spend like Brand Lift. Twitter Follower Ads.  Ideal for growing your brand and building your Twitter following. Twitter Amplify. These allow pre-roll video ads on content, allowing you to sponsor videos from specific creators.Twitter Take-overs. These allow brands to place sponsored ads in the What’s Happening section of the Twitter Home Page and on the Trending tab on the Explore screen, essentially hijacking the news feed to give the impression that there’s a lot of buzz around your brand.Branded Hashtags Ads. These allow you to add visual components that automatically appear when someone uses your hashtag.Ad Specifications:Tweets: Max 280 characters Images Size: Similar to what you create for Meta. (1200px x 1200px)Video Max Length:  2 minutes and 20 seconds.At this point, Twitter shouldn’t be used as a massive conversion engine, but instead as a top-of-the-funnel way to get people introduced to your brand.Think of Twitter as a great way to place your content in front of people without the expectation of a sale immediately. This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!