Ep 416: Mastering The Art of Giveaways With Jordan West

Are giveaways a thing of the past or are they a powerful opportunity?In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective.Listen and learn in this episode!Key takeaways from this episodeDoing E-mail Giveaways:Make sure that you’re sending emails right away when they opt-in and give new signups a chance to opt-out.When the giveaway is over, let them know if they didn’t win, but give them a discount code. A dollar amount discounted is recommended.Create an email series. In this, include an About Us.If they are not engaged after 10 emails, get them off your list.Other things to remember when doing giveaways:Make sure that you are cross-pollinating with brands and products that make sense. Find brands that have similar audiences but not similar products and don’t fill similar needs.Organic reach is great, but you can also use paid traffic to amplify your giveaways.Start getting creative with your giveaways.If people have approached you about giveaways and you think that you’re too good for it, you’re not.The whole goal of this is to help each other. We have different customers that we want to help.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!