Ep 422: 7 Ways to Run Promotions Without Ruining Your Brand With Jordan West

Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand. Listen and learn in this episode!7 Promotions that won’t Ruin Your Brand:Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping. Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective. Bundles. When you offer customers bundles, you’re giving them everything that they need in one package. Gift with Purchase. This can be a high margin for you but also has a high perceived value.Samples or Trials. These are good to get people to try out your products.Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!