Ep 424: Creating a Win-Win in Licensing Partnerships With Yanal Dhailieh, Peace Collective

Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.Listen and learn in this episode!Key takeaways from this episode:If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.Focus on branding and building a community first.You have to understand who you want to reach out to and partner with to get your foot in the door.Find out how you’ll make brands excited to work with you and why you should be working together.Create as much content as possible.Continue creating products that you are passionate about and find people that align perfectly.Recommended Tool:  Archivehttps://archive.com/Recommended Podcasts: https://www.triplewhale.com/podcastsToday’s GuestYanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.Connect and learn more about Yanal Dhailieh and Peace Collective here:Instagram: https://www.instagram.com/therealyd/?hl=en Twitter: https://mobile.twitter.com/yanaldhailiehWebsite: https://www.peace-collective.com/Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!