Ep 501: Performance Influencers - This Is The Way with Noah Tucker, Social Snowball

Discover how to leverage your existing customer base by transforming them into valuable affiliates. In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality. Listen and learn in this episode!Key takeaways from this episode:The Lifetime Value (LTV) of a brand impacts customers' motivation to refer friends.Treating customers as actual affiliates in affiliate programs leads to better customer acquisition results.Referral programs should be seen as customer acquisition channels, not just loyalty programs.Brands are exploring partnerships with TikTok creators for customer acquisition.TikTok creators don't necessarily need a large following, but the quality of their content matters.Recommended App/Tool:Klaviyo: https://www.klaviyo.com/Sendlane: https://www.sendlane.com/Repurpose.io: https://repurpose.io/Superhuman: https://superhuman.com/Arc Browser: https://arc.net/Mantle: https://heymantle.com/Recommended Audiobook/Podcast:Rob Walling: https://www.startupsfortherestofus.com/Today’s Guest:Noah Trucker, CEO and founder of Social Snowball, an affiliate and referral marketing platform for ecommerce. With a background of 5 years in the ecommerce space, Noah built Social Snowball out of his own needs. After experiencing frustration with the lack of functionality in existing affiliate programs and software, he embarked on a journey to create something better. Connect and learn more about Noah and Social Snowball:Website: https://socialsnowball.io/LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/X: https://twitter.com/noatuckIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Om Podcasten

TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.