Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks

Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them. Listen and learn in this episode!Key takeaways from this episode:Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.Ensure close collaboration with agencies and partners for shared success.Explore licensing deals for business growth and revenue generation.Understand marginal costs and operational readiness for effective business scaling.Adaptability and creativity are essential in marketing strategy due to unpredictable elements.Recommended Tools/App:Klaviyo: https://www.klaviyo.com/ Sendlane: https://www.sendlane.com/ MailChimp: https://mailchimp.com/ Recommended Podcast/Audiobook:Econ Talk: https://russroberts.info/econtalk/ Bill Simmons: https://www.theringer.com/the-bill-simmons-podcastToday’s Guest: Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.Connect and learn more about Nathan and Pipsticks:LinkedIn: https://www.linkedin.com/company/pipsticks/Email: [email protected] Website: https://www.pipsticks.com/ In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

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TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.