Ep 547: Is Meta Performance As Bad As We Think? Charley T thinks Differently

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.Recommended Tools/App:Shopify: https://www.shopify.com/ Today’s Guest: Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.Connect and learn more about Charly T and Disrupter School:LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ Website: https://www.thedisrupterschool.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

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TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.