How to use Facebook Offer Ads to Rank Amazon products with Liran Hirschkorn – SS019

We’re back with Liran and investigating how to use Facebook Offer ads to rank Amazon FBA products. Talking about ad copy tactics, coupon codes, how many in the giveaway and the impact of review counts. Coupon code hacks I like to test different coupon codes for performance I use external traffic to drive rank on Amazon – and to build email lists or generate Amazon rank How to use Facebook Offer Ads – step by step In Facebook ads you can turn on ‘Facebook Offers’ enables you to upload single use coupon codes right in Facebook You don’t need to deal with landing pages, Amazon distributes the single use coupon codes for you Tested 90, 80, 70% discount and it depends on your product and you need to test where you’re still getting sales generated from this traffic but offering the least amount of discount that makes sense to you – it’s the organic traffic and boost you’re getting on your keywords is the trade for this I send the traffic to a 2-step URL: A Search results page that has just my product with the keyword embedded in the URL Customer clicks and goes to the product detail page, clicks and buys Facebook offers are easy. Let’s say you are targeting people for a camping product in your target Facebook audience: People that ‘Like’ Amazon.com Then narrow it down to people who ‘like’ hiking/camping If they like Amazon.com they are probably a customer already and then narrow it down You don’t need to be a genius at targeting because you’re offering 70-80% off in discount Where people use Facebook as a social channel for full-price products they struggle..... Go here for extended show notes