🇬🇧 Black Friday 2021 mit Lucie Lavenu | Ep. 68

In this episode, I`m talking to Lucie Lavenu (Head of Growth at Visual Meta)about the most successful Black Friday Campaign ever for ladenzeile.de.👉Highest Gross Profit since 2018 (+7% YoY)👉Highest eCPC since 2016 (+15% YoY)👉Highest Revenue per Session since 2018 (8% YoY)👉Higher Conversion and Shop Conversion Rate than in 2020👉Higher Margin 3% YoYWe are talking about the Main Drivers to this Success and how the Campaign was planned & executed.