🇺🇸 Scaling Global SEO with Sebastien Edgar (Global SEO Lead at Square) | Ep.35

👋 In this Episode I`m talking to Sebastien Edgar, who is the Global SEO Lead at Payment Provider Square. We dive into how he manage to lead his team across Americas, Europe & APAC.👉How to come up with a global SEO Framework👉How to manage different SERPs & Search Engines in different markets👉How to look and combine data from multiple markets👉How to hire and manage cultural differences in a global team.👉How to scale SEO globally👉How to reverse engineer the SERP👉How to translate SEO into Management Speak👉etc....