Is TikTok causing digital burnout in artists?

CMU’s Andy Malt and Chris Cooke review key events in music and the music business from the last week, including the UK’s Music Managers Forum new report on the topic of digital burnout and the wider debate around pressures being placed by the music industry on artists - particularly female artists - to be heavily active on TikTok, plus the petition calling on UK song rights collecting society PRS to reconsider its decision to reduce the funding it provides to the PRS Foundation. STORIES DISCUSSED THIS WEEK • MMF report proposes new support to help artists avoid digital burnout • FAC launches petition over cut in PRS funding to PRS Foundation ALSO MENTIONED • Download MMF digital burnout report • Pop Star Complaints About Being Forced to Make Viral TikToks Go Viral On Tiktok (GQ) • Are record labels holding musicians hostage to post ‘relatable’ TikToks? (Dazed) • Halsey Gets a Release Date for ‘So Good’ Single That Fueled TikTok Debate, as Label Promises ‘Open Dialogue’ (Variety) • Bring Me The Horizon’s Oli Sykes interview (Kerrang!) • Rebecca Lucy Taylor/Self Esteem: Why do female musicians have to fake it on TikTok? (Guardian) • ‘Do we want music to be a pursuit only of the wealthy?’ Anger grows at PRS Foundation cuts (Guardian) • PRS Foundation CEO Joe Frankland responds to recent donation reduction announcement (PRS Foundation) MORE FROM CMU • Upcoming CMU webinars • Buy MMF and CMU Insights’ Dissecting The Digital Dollar book on Amazon • Sign up to receive the CMU Daily news bulletin • Listen to the full Setlist theme tune