Sherry Roundtables [Summer Series] E1: Is the "Sherry Revolution" bidding us adieu, cheri?
Sherry wine sales are rumoured to be decreasing around the world, but does that really mean it’s a fading trend? If lower quality products are receiving more public praise, might it not be sherry’s positioning and communication that’s the driving factor? In today’s episode, we discuss the state of sherry wine and how its communication strategy can be revisited to compete in a digital world. MEET THE PANELISTS: - Host: CHELSEA ANTHON (Digital marketing) - SARAH JANE EVANS (MW & Co-Chairperson Decanter World Wine Awards) - RAY ISLE (Food & Wine Exec. wine editor) - GEORGINA PANAGOPOULOU aka wine gini (Digital marketer and wine ambassador) - NICHOLAS ROOM (DWWA judge + RT Wine solutions director)