Corporate Innovation Basics with Dan Toma

Dan Toma is an expert on corporate innovation and he is the co/author of "The Corporate Startup". But most importantly he will be speaking at The Shift conference, in Oslo, November 14th.Some of the topics we cover: What is corporate innovation, and why it is so hard.What are the essential steps to be able to innovate substantiallyWhat are the mistakes most companies are doing when trying to innovateInnovation Theatre and lipstick Innovation Accounting: How to measure innovation?In studio:Dan Toma, Author and consultant.Lucas Weldeghebriel, journalist and founder of Shifter Hosted on Acast. See acast.com/privacy for more information.