HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy

Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.He is also a key note speakers at The Shift, November 7th in Oslo.In this episode we will discuss:  ·        Traffic vs customers·        What great marketers do·        What does a good customer acquisition strategy look like?·        Where companies go wrong·        Tactic fatigue·        The importance of data, metrics and attribution·        How to measure “brand marketing”?·        Lots of examples·        Much more Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.Get your ticket her! Hosted on Acast. See acast.com/privacy for more information.