How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business

In this episode of Shopify Masters, John Ruggiero and Michelle Luchese of Manly Bands discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.