The Science Behind Building a Profitable Business

In this episode of Shopify Masters, John Cascarano, a lawyer-turned-serial entrepreneur, and currently, the CEO of Beast personal care products, shares his entire playbook to scaling a successful business. He also discusses some hidden growth benefits to customization and gifting (hint: it’s not all about growth and retention).

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.