12: Cooking Up 6 Bestsellers

It started as a little side hustle idea…create a souvenir cookbook for friends and guests at a ski hill. But little did Shelley Adams know this single cookbook would snowball into the bestselling series, “Whitewater Cooks.” The 6 books have now sold over 280,000 copies. If you’re not already a foodie, there’s a pretty good chance you will be by the end of this episode. Partway through her cookbook journey, she decided to create a line of sauces, yet she knew nothing about bottling, labeling, or distribution, but she used a highly effective strategy that each of us can apply, to any industry. Catch today’s end-of-episode takeaways to learn how to apply that strategy, and you’ll also discover what the real purpose is, of having goals. And spoiler alert, it’s not to get stuff! What You’ll Hear: 03:49 From catering on location, to local ski hill food 04:24 Transforming a ski hill’s cafeteria 07:12 Buying a ski hill! 08:04 A "scary amount of money" to buy Whitewater. 09:03 The idea for the first cookbook 10:35 The print order for the first book. 11:30 Being pushed for book #2 14:44 Shelley's book distributor now has a side hustle! 15:31 What it takes and the timeline from cookbook idea, to print 18:15 Biggest challenges - both physical and mental 19:40 Start where you can start 20:45 The food you see in the photos is all edible! 21:56 Juggling two kids, a ski resort, and a cookbook 22:50 10,000 book sales needed to break even 23:33 Learning what it takes to bottle sauces and asking for help 26:02 What’s next for Shelley Adams & Whitewater Cooks 28:04 Her fav cookbook in the series 29:15 What she loves most about cooking and food 30:45 Best tip for overcoming fear and self-doubt? Keep it simple and chunk it down 2 Key Takeaways: 32:54 Begin with the research 33:41 A powerful question: “Can you help me get started?”  34:08 2 questions you’ll want to ask 34:55 The real purpose of having a goal   How To Find Shelley Adams & Whitewater Cooks: Whitewater Cooks Website Instagram Connect with Joan: Instagram Facebook Joan's Main Site Email Be on the show! Be Our Guest